Ahrefs’ Joshua Hardwick has published a comprehensive article on increasing your website authority (domain rating).

Domain Rating is a proprietary Ahrefs’ metric that shows the strength of a target website’s total backlink profile.

Hardwick says, “Here’s how to indirectly increase your website (domain) authority in a ‘meaningful’ way:

  1. Create content that people want to link to
  2. Pitch relevant and authoritative websites
  3. Use internal linking to improve the ‘authority’ of important pages

1. Create content that people want to link to

That means something with these three attributes:

Non-commercial

People are more likely to link to pages that aren’t just about making you money. That’s why it’s so hard to get links to sales pages and affiliate reviews.

Helpful

There are two ways to create something helpful.

The first is to create something with utility. Think blog posts, calculators, and free tools. Our free backlink checker is a good example of this. It has attracted backlinks from 1,850+ referring domains”.

How to Increase Website Authority (Domain Rating)

Ahrefs

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