Search Engine Journal’s Helen Pollitt has published a new guide called ‘A Beginner’s Guide to Inbound Links: What Are They & How to Get More of Them’ to help you learn about and use inbound links.

Pollitt says, “Inlinks, backlinks, inbound links.

They all mean the same thing – someone else’s web property is linking to yours. A hyperlink from one webpage to another.

A simple, integral part of the internet. Spend any time in the SEO industry and you would think links directly equal profit.

Some SEO pros spend their entire careers specializing in obtaining links. Why are they so sought after and how can you get them?

Why Inbound Links Are Important

PageRank

To understand why links from other webpages are so important to SEO professionals we need to look at Google’s PageRank algorithm. PageRank was developed to help Google understand how a webpage fit into the rest of the web”.

A Beginner’s Guide to Inbound Links: What Are They & How to Get More of Them

Search Engine Journal

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