Right keyword selection can help you to improve your search engine marketing performance. In-depth keyword research can help you to explore and select the most appropriate keywords for your business.

Ahrefs’ Joshua Hardwick has shared five tips to help you understand the importance of importance of keywords and use them for SEO.

Hardwick says, “Showing up at the top of Google for a relevant keyword might send lots of traffic your way, but how do you do that?

There are two ways.

  1. PPC (Pay Per Click) advertising
  2. SEO (Search Engine Optimization)

Pay-per-click (PPC)

PPC is where you pay Google to show your web page in the results for specific keywords. For example, if you sell email marketing software, you could bid on that term and appear at the top of Google’s search results when people search for it.

That’s what Campaign Monitor does.

4 ppc campaign monitor

This is known as PPC (Pay Per Click) advertising”.

What Are Keywords? How to Use Them for SEO


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