Segmentation Techniques to Improve Your Campaign Performance

Marketing segmentation is the process dividing your audience into smaller groups so that you can customize your campaigns and achieve better results.

Business 2 Community contributor JJ Tyson has shared four market segmentation techniques that can help you to improve your marketing campaigns.

Tyson says, “Like any form of communication, effective marketing relies upon building a rapport and connection with an audience. In order to address an audience effectively, the communicator must understand the makeup of the audience and connect with as many people as possible.

Segmentation is important in all forms of communication; you probably use it all the time. We naturally adapt our communication style to suit the needs of an audience, such as when we’re talking with our friends vs. a stranger.

Likewise, segmentation strategies allow your marketing campaigns to more effectively reach consumers and promote your products or services.

While we can create segments based on numerous factors, there are 4 main types of market segmentation. Each of these segmentation strategies gives us a different way to group consumers and understand consumers”.

4 Types of Market Segmentation to Enhance Campaign Performance