Customer testimonials turn out to be a great asset for your business. They can help you to inform your visitors about your existing customers and their feedback.

The concept of testimonial link building is using a positive comment from customers that have used your service or product and featuring them on your website.

Search Engine Watch contributor Rameez Ghayas Usmani has shared some useful tips to do testimonial link building.

Usmani says, “Without beating around the bush, the whole process boils down to 5 crucial steps that anyone can follow. These are as follows: 

1. Create a target list of products/services

This is where you’ll need to do the most homework. I’d advise you to keep your range of targets as wide as possible but avoid venturing into irrelevant fields. 

Some other things to keep in mind include targeting solution-based products and services. The potential customers looking at this are already at a high engagement point and they’re more likely to convert. I’d also advise making sure you target products and services that you’ve actually used. It would be futile to skip this part as it is a legal requirement. You can still choose to move ahead with this but it’s unlikely any product or service will entertain your testimonial requests if you’re not an existing customer”.

Testimonial link building: Using real experiences for success

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