LinkedIn Message Ads are intuitive, self-service ad formats that enable you to easily create, manage, and optimize customized promotional campaigns. You can use this ad format to reach  a premium professional audience and drive high-quality leads to your business.

PPC Hero contributor Noah Lewchenko has published a comprehensive article on LinkedIn Message Ads.

Lewchenko says, “Do you ever find yourself inquiring about which ad format on LinkedIn is the most effective? Well, today, I’m going to break down my experience with one of the more heavily debated ad formats LinkedIn has to offer – the InMail, or should I say the newly rebranded Message Ad. I’ll be referring to these ads as InMails throughout this blog as I’m sure it’s the term you’re all still familiar with. By the time you’re done reading, I hope to provide you with some insight that you can reflect on the next time you create a LinkedIn campaign.

The Pros of LinkedIn Message Ads

I’m someone who likes to hear the good news before I hear the bad news, so in true fashion, we’ll start by looking at “the good news” when it comes to these ads. InMail ads offer some pretty nifty personalization features, such as messaging that can include the receiver’s first and last name, job title, and/or their company name and industry. These fields are dynamically inserted within your message to add a touch of personal flair to your ad. This elevates a typical ad to a personalized invitation”.

Evaluation and Insights on LinkedIn Message Ads (InMail)

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