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Sunday, August 9, 2020

How to Use UTM Parameters to Track Your Marketing [Video]

Social Media Examiner has published a new video ‘How to Use UTM Parameters to Track Your Marketing’ to help you track and improve your marketing performance.The SME team says, “Want to know if your marketing is working? Are you properly using Google UTM parameters in your URLs?Measurement marketing expert Chris Mercer shares how to set up UTM (Urchin Tracking Module) parameters to track your marketing traffic in Google Analytics. Learn what UTMs are and which UTM parameters are the most important. Find tips to simplify your tracking and discover a tool to easily add UTM parameters... [...]

Strategies to Increase Affiliate Income

Affiliate marketing is a way to earn money online without having your own products. By effectively promoting others’ products and services, you can create an income stream.Jeff Bullas has shared some useful ways to help you increase your affiliate marketing income.Bullas says, “To get the most out of your affiliate marketing, you need to utilize various techniques to increase the number of clicks and boost conversions. Bonuses are one such method.Why you should offer bonuses to boost your affiliate incomeA bonus is an extra product or service offered alongside the primary purchase... [...]

Three Ways to Deal with Coronavirus Impact on Marketing

The COVID-19 pandemic has adversely affected everything around the world and digital marketing is not an exception.Search Engine Watch contributor Birbahadur Kathayat has published an article highlighting the impact of this pandemic on digital marketing and three ways to deal with it.Kathayat says, “Coronavirus lockdown has halted many business processes starting from manufacturing, supply chain to logistics, and marketing.  Some businesses have closed or paused their digital marketing activities temporarily, citing the health concerns of their employees. If you are on... [...]

Krowd – when you want a crowd of website visitors #ad

Krowd software was just released by Venkata Ramana and Mark Bishop. It looks like this is hit. In less than a week, over 3000 copies were sold.It’s late here, so for the sake of time, I will let Mark Bishop explain [I abbreviated a little] what they were trying to accomplish.What if you could unlock instant access to one of the biggest Free Traffic phenomena of 2020 in the next 5 minutes?Right now this platform is exploding, with over 320 Million highly targeted users and potential buyers each month.320 Million people waiting to click very specific links, and when they click those links,... [...]

Improving Content Marketing Performance with Trending Keywords

Your content marketing efforts need to be in synchronization with what is going around in the world. By integrating the current event information in your content, you can make it more relevant and popular. COVID-19 is the  current example for doing this.Search Engine Watch contributor Gregg Schwartz has shared some useful tips on how you can improve content marketing by using trending keywords from current events.Schwartz says, “Approaching serious current events in content marketing can be a tricky wire to walk. In 2020 alone, businesses and marketing teams everywhere have struggled... [...]

Marketing’s New M.O. [White Paper]

ClickZ has published a new white paper ‘Marketing’s New M.O.’ to help you create your ‘modus operandi’ to improve your marketing performance.The ClickZ  says, “We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, operational, or strategic marketing used to be the norm, is it still the better approach for today’s marketing leader?This Whitepaper contains data from interviews with over 650 CMOs to find out:What are the biggest data challenges being faced by marketing... [...]

How to Repurpose Your Old Content

Repurposing your old content means reusing it with certain modifications and updates. For example, you can make your old content more relevant by inserting ongoing event information.Jeff Bullas has suggested five ways to help you repurpose your old content.Bullas says, “Making the most out of your content isn’t just about customer loyalty, but it’s about your views and what you put forth as well. One rule of thumb to keep in mind is to always add, enhance, and enrich the old content.1. Create something new from the oldPopular blog posts are popular because they contain social triggers.... [...]

SEO Tools to Improve Your Content Marketing

A strong SEO strategy plays an important role in achieving content marketing success. You can gain maximum output by integrating right SEO tools for your business.Top Rank Marketing’s Lane Ellis has published an article highlighting five useful SEO tools to boost your content marketing.Ellis says, “Let’s jump in with our collection of fresh SEO tools to boost your content marketing experiences.1 — Google LighthouseGoogle’s own Lighthouse tool — an open-source project — offers a simple way to check a number of basic SEO-related issues that every website should consider.... [...]

Optimizing Your Content for Questions

Continuous algorithm updates bring new changes to the way Google search treats your content. By optimizing different content formats, you can continue to get more traffic.Yoast contributor Fleur Heesen has published an article on whether you should optimize your content for questions.Heesen says, “So, as we’ve seen, Google is getting a lot better at understanding questions. And they’re not only looking for answers to questions, but also for questions to answer, so they can help their users find what they’re looking for.To make that happen, Google wants you to write natural, user-friendly... [...]

Rank Ranger’s Guide to Winning Featured Snippets

Featured snippets are selected search results that are featured on top of Google’s organic results. The appear below the ads in a box. By showing your business information in featured snippets, you can attract more traffic to your website.Rank Ranger contributor Darrell Mordecai has published the first part of ‘Hand-on Guide to Winning Featured Snippets’.Mordecai says, “In part one of this guide we will be covering:Why Google creates Featured Snippets in the first placeHow to find Featured Snippet opportunitiesLet’s jump in…WHY DOES GOOGLE PRODUCE FEATURED... [...]