Your blog headlines speak for the content you have created. You can catch the attention of your target audience as well as the search engines by creating effective headlines.

Search Engine Watch contributor Delaney Kline has shared five ways to use headlines to help create and optimize content.

Kline says, “In order to avoid getting bogged down with data and numbers, there’s one content hack that will help your project resonate with your audience – a headline. Here’s how to use headlines to promote, pitch, sell, and optimize content.

How to plan for promotional viability

By keeping an interesting headline in mind during the development stages of your project, you’re able to remain focused on the most important takeaways.

Oftentimes, when creating content, we become attached to our findings, we believe each little tidbit is important to the narrative. This isn’t true. Certain information is more important and more interesting to the audience you’re trying to reach, and you need to plan for that.

Although research is an essential piece of the process, some pieces of content can thrive on just a single takeaway or statistic”.

How to use headlines to help create and optimize content

Search Engine Watch

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