Google Analytics platform helps you to analyze your website performance and take required measure to improve its performance.

Practical Ecommerce contributor Armando Roggio has published an article titled ‘Understanding ‘Sessions’ in Google Analytics’ to help you understand ‘sessions’ element in Google Analytics.

Roggio says, “The word “session” in an English dictionary reads something like “a period of time devoted to a particular activity.” It could be, for example, an individual working on a specific task or goal.

Google Analytics uses the term “session” similarly. According to Google, a session on a Google Analytics’ report “is a group of user interactions with your website that takes place within a given time frame. …You can think of a session as the container for the actions a user takes on your site.”

Shopping

A shopper visiting a brick-and-mortar store is analogous to a session on a website.

When a shopper enters a physical second-hand dress shop, she initiates a session. She might look at a few products, ask a clerk a question or two, and buy something”.

Understanding ‘Sessions’ in Google Analytics

Practical Ecommerce
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