Google Smart Shopping: How It’s Different from Standard Shopping Campaigns [Video]
Search Engine Land has published a new video ‘Google Smart Shopping: How it’s different from standard Shopping campaigns’ featuring Mike Ryan.
says, “During our Google Shopping session of Live with Search Engine Land, Ryan shared some of the pros and cons of the newer Smart Shopping campaign type compared to Google’s standard Shopping campaigns.
Smart Shopping campaigns use machine learning to automate bidding and serve product listing ads across the Google Search Network, Display Network, YouTube, and Gmail, making it a good option for newer advertisers or those that don’t have the resources to manage standard Shopping campaigns”.
Watch the video here.
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