Search Engine Land’s George Nguyen has published a new video ‘Google Merchant Center tips: Supplemental feeds and feed rules’ featuring Ginny Marvin.

Watch this video to maximize your visibility in Google Shopping by.

Nguyen says, “The closure of non-essential businesses has driven consumers online for their retail needs, resulting in Black Friday-levels of traffic as well as double and triple-digit sales growth in April in some sectors. During that same month, Google opened up its Shopping search results to free listing after eight years as an ads-only product, giving merchants one more organic avenue to reach consumers.

For e-commerce businesses, the stage is set to increase sales, if they can get their product listings in front of consumers. During our Google Shopping session of Live with Search Engine Land, Kirk Williams, owner of ZATO Marketing, shared a few ways to increase your products’ visibility on the platform”.

Watch the video.

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