Your Guide to Building a Partner Marketing Strategy
Marketing partnership enables you to amplify your marketing power, do cross-promotion, reach high potential audiences and offering more value for customers.
Target Marketing’s Kate McGaughey has shared a useful article on building a partner marketing strategy.
McGaughey says, “Similar to other marketing strategies, partner marketing requires careful and thoughtful planning in order to be successful. This process has three key steps:
- Find an ideal match: Your ideal match won’t be a direct competitor vying for the same market share, but they also can’t be a completely unrelated company. It’s about finding the sweet spot where your partner’s interests and audience complement your own.
- Pick the best channels: Next, identify a partnership effort that will showcase both brands most effectively. Think back to the different strategies within partner marketing — content partnerships, loyalty partnerships, product placements, etc. — and decide which one will play to each partner’s creative strengths”.
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