How to Understand and Create What Your Customer Wants [Video]
By catering to the needs and wants of your customers you can continue to flourish your business. And to do this you need to find out what your customers are looking for.
Entrepreneur magazine’s David Meltzer has published a video ‘How to Understand and Create What Your Customer Wants’ featuring Roy Bernheim.
Watch this video to learn the process of understanding your customer’s needs.
Meltzer says, “Roy Bernheim, a co-founder of sustainable male bodywear brand T-Bô, discusses how the company uses an open-source approach to deliver exactly what its audience wants.
Bernheim and The Playbook host David Meltzer share their thoughts on topics like finding the right partner for your entrepreneurial venture, how T-Bô’s leadership team realized the importance of customer input and using pre-orders to assess demand for a product. The pair also discuss how Bernheim and his co-founder, Allan Perrottet, were introduced and how they solve their disagreements by testing their ideas”.
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