Technology has come out as one of the biggest boons for human kind during the COVID-19 pandemic. Search gave people flexibility to keep themselves updated about the disease. In this, SEO does play a pivotal role.

Searchmetrics Anthony Costello has shared five strategies to help you manage SEO during the crisis.

Costello says, “SEO is a valuable long-term marketing tool and strategy for businesses small and large to build, expand and preserve their online presence. Here are some essential SEO tips for businesses large and small to leverage in the uncertain weeks that lie ahead:

Maintain, cultivate or establish an online presence

At the onset of the pandemic, companies and brands that already owned an online presence, whether it was a website or retail space, were able to transition and weather the first full month of the pandemic much more effectively than brick-and-mortar locations without an online presence. Major retail businesses like Home Depot and boutique sites like Etsy saw a major uptick in their online traffic as many people stuck at home suddenly had more time on their hands for home projects. Sales for home improvement projects, arts and crafts products and home gym equipment spiked and many online retailers’ online business exploded”.

Managing SEO in a Time of Crisis

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