Inc. contributor Bill Murphy Jr. has published an article sharing Steve Jobs’ nine word marketing secret.

Murphy says, “Steve Jobs had only recently returned to Apple, and had been interim CEO for only a few weeks, when he stood in a small auditorium to reveal a groundbreaking marketing campaign.

Looking back at the video now from September 1997, it might be a nostalgic moment if you’re old enough to remember the campaign. But there’s something bigger to pull from Jobs’s presentation: one of the clearest explanations of effective marketing that you’ll ever find.

The video is at the end of this article. Nearly 25 years later, it’s both inspiring and instructive.

‘Think Different’

We’re talking about the “Think Different” campaign that Apple launched in September 1997″.

With Just 9 Words, Steve Jobs Revealed the 1 Crucial Secret of Great Marketing

Inc.

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