Looking at its popularity, TikTok has come out as a leading platform to promote your products and services and improve lead generation.

HubSpot contributor Kevin Payne has shared an infographic featuring 10 ways to use TikTok for lead generation.

Payne says, “There are a few good reasons TikTok can be a great platform to generate new leads: 

1. It allows for mobile-first campaigns. 

The 2010s has been the decade of mobile, and it doesn’t show signs of slowing. The number of mobile users in the world continues to grow, as even those from developing countries start to get their hands on smartphones at increasing rates. 

But what makes TikTok particularly enticing, aside from its increasing growth, has been its use of micro-videos that are easy to watch on mobile. 

The majority of mobile users allot their time to watching short videos. The way TikTok is built, users can create 15-second videos at most. It isn’t surprising, then, to see the platform grow the way it has over the years as its format is perfect with what mobile users prefer to consume”.

How to Actually Generate Leads on TikTok [Infographic]

HubSpot

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