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Wednesday, July 15, 2020

Guide to Linking Google Ads and Analytics in Different Accounts

Hallam’s Jack Brown has published a step-by-step guide to linking Google ads and analytics in different accounts.Brown says, “Google Ads conversion tracking allows you to see how your campaign is performing in line with your business goals, but by linking Google Ads to Analytics you will be able to import Goals configured in Analytics as a conversion.In addition, it becomes possible to see how many people have visited your site from your adverts, which pages they visited, the amount of time they spent on your website, and where they exited your website. This will paint a better picture... [...]

A Fresh Take on FAQs for SEO

Rank Ranger has published a new podcast episode ‘A Fresh Take on FAQs for SEO’ featuring Ashley Segura.Mordy Oberstein and Sapir Karabello say, “Ashley Segura the mad hatter of Top Hat Rank joins the podcast to offer a fresh look at FAQs for SEO!Why a good FAQ is super helpful for your SEOOne massive FAQ? Multiple categorized FAQs? How to craft your FAQs!From markup to media, how to enhance, track, and judge the effectiveness of your FAQs!Plus, we look at CTR on the SERP when ranking above the fold vs below the fold”.A Fresh Take on FAQs for SEORank Ranger [...]

How to Enhance Your Instagram Stories Video: Two Apps [Video]

Social Media Examiner has published a new video ”How to Enhance Your Instagram Stories Video: Two Apps’ featuring Instagram Stories expert Alex Beadon.The SME team says, “Want more editing options for your Instagram Stories video? Looking for apps to edit and produce creative Instagram Stories video?Instagram Stories expert Alex Beadon shares two third-party apps you can use to enhance Instagram Stories video.You’ll discover how to change the playback of speed of your video, add transitions between clips, apply effect filters, change the aspect ratio, and more.You’ll also... [...]

Instagram Algorithm And Your Content [Video]

By cultivating an in-depth understanding of the Instagram algorithm, you can create successful marketing campaigns.Sue B. Zimmerman has published a new video ‘Instagram Algorithm And Your Content (Hacks to Boost Your Posts)’ to help you improve your Instagram marketing performance.Zimmerman says, “The Instagram algorithm can be a great source of frustration when you are posting.You might be thinking, why do I get only get X amount of likes per post or only X views on my videos? One of the reasons might be that you are not working with the algorithm.When you take advantage... [...]

‘How Marketers Can Leverage Modern Digital Asset Management For Powerful Workflow Efficiencies’ Webinar July 16 [Webinar]

Digital assets is an important task today. With right control over your resources, you can efficiently manage your business.Martech Today is hosting a webinar ‘How Marketers Can Leverage Modern Digital Asset Management For Powerful Workflow Efficiencies’ on Thursday, July 16, 2020 at 1.00 pm EDT.The Martech Today Today says, “Join Marc Katzin, the vice president of creative services at Coloredge as he looks at how the industry is evolving in managing media assets from an agency perspective along with Russ Barr, digital asset management director at Cloudinary, as he discusses current... [...]

How to Get Backlinks in 2020 [Video]

MOZ has published a new Whiteboard Friday video ‘How to Get Backlinks in 2020’ featuring Britney Muller. In this video, Muller shares some useful strategies to secure backlinks in 2020 and  grow your SEO performance.The MOZ team says, “Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!)”.How to Get Backlinks... [...]

Improve Your Content with These Elements

Your content marketing performance depends on the quality of content you create. The elements such as authenticity, creativity and freshness make it more attractive.Search Engine Land contributor Ashley Segura has shared four elements that can take your content to next level.Segura says, “The four elements below make up those key pieces and will help your content go far, maybe even hit that virality you’ve been hoping for. When it’s time for you to create a new piece of content, make sure to define each of the following.1. A topic that addresses consumer pain pointsWhether it’s... [...]

Why SEO Must Be an Essential Element of Your Site Migration [Video]

Perficient Inc. has published a new video ‘Why SEO Must Be an Essential Element of Your Site Migration’ featuring Eric Enge and Matt Ruud.The Perficient team says, “Site migration can be a daunting task for many SEOs, but it can also be done strategically. The site migration process can also offer an excellent opportunity to fix your website foundation.In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Matt Ruud share primary considerations from an SEO perspective that you need to have in site migration and opportunities you can... [...]

How to Generate Leads via Video Marketing, June 30 [Live Event]

Jeff Bullas is hosting a live event ‘How to Generate Leads via Video Marketing’ on Tuesday, June 30 at 1.00 pm EST.Bullas says, “It’s all about generating leads with video marketing…On the training, you’ll learn:Why video MUST be part of your marketing?What are the key elements of a successful video marketing strategy?How to create professional-looking marketing video in minutes?As a special BONUS for joining us on the live training, you will get a HUGE 50% discount on InVideo – an easy-to-use platform for creating stunning videos for your business”.How... [...]

‘How to Identify Site Quality for Link Building’ Webinar July 15 [Webinar]

Link building is an essential process to improve your search engine rankings. But incoming links from low quality website can adversely affect your SEO performance. Search Engine Journal is hosting a webinar ‘How to Identify Site Quality for Link Building’ on Wednesday, July 15, 2020 at at 2 p.m. ET.The SEJ team says, “Join our next sponsored webinar as Kevin Rowe, Founder and CEO at PureLinq, offers tips on how to scale up a high-impact link building program while lowering risks.We will go through an in-depth analysis of what website elements need to be evaluated in order... [...]