A clear view of the sales figures can help you to visualize your company’s performance. By analyzing the impact of different marketing activities on the sales figures, you can continue to adapt required changes.

HubSpot contributor Jay Fuchs has shared an article highlighting 14 magic inside sales metrics for 2020.

Fuchs says, “Marketing pioneer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

This approach is problematic. Sales organizations that wait until a sale is won or lost to judge a playbook’s success only have one metric by which to measure their efficacy.

Without tracking their sales and pipeline activity, in addition to results at both an individual and company-wide level, it’s impossible for sales leaders to pinpoint weak areas.

For example, high attrition throughout a sales process might alert you to an issue with moving opportunities to close. Looking at larger trends such as pipeline growth quarter-over-quarter is also a good gauge of your sales organization’s overall performance.

These kinds of metrics often wind up under-appreciated or even unknown, but they can be crucial assets for keeping a pulse on your sales efforts. Here are 14 important inside sales metrics you should be tracking in 2020″.

14 Magic Inside Sales Metrics for 2020

Sharing is caring