By publishing content on social media you can engage your target audience and achieve desired outcome. But to catch their attention, it is important to know the right time to publish you content.

To help you with this, Sprout Social contributor Elizabeth Arens has published a detailed article highlighting the right time to post on social media sites including Facebook, Instagram, Twitter and LinkedIn.

Arens says, “If you’re creating content for social media at any scale, you know that a key challenge is rising above the noise and getting eyes on your posts. As social media algorithms increasingly move away from the reverse chronological timelines of the past and towards relevance-based curation, social media marketers must continually refine their tactics in creating high-quality content and maximizing opportunities to earn engagement.

Knowing when to post on every social platform is one important way to stay a step ahead and make sense of the content overload that seems to be occurring on many channels. Whether you want to use this data to find out the peak times to get more interactions with your campaigns, or you want to capitalize on quieter hours on social networks, you can align these insights with your own social media publishing calendar and start planning your posts with greater purpose.

We worked closely with our data science team to pull information based on Sprout Social’s own customer base and understand when our 20,000+ customers’ content was most and least frequently engaged with, broken out by platform and industry”.

The best times to post on social media in 2020

Sprout Social

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