Quality content helps you to achieve higher search engine rank and improve your website traffic. To improve your content you need to regularly assess it for improvement.

Searchmetrics contributor Jan Grundmann has shared five ways to help you improve your content optimization efforts.

Grundmann says, “The starting point of content optimization is to regularly check whether your content needs updating. To do this, you can audit your rankings and content either manually or with the help of a software solution. Points to check include the following:

  • Competitor Analysis: Has your competitive environment changed in any way? Have your competitors had new content ideas? Have your competitors extended, changed or restructured their content? Or has a competitor relaunched their website? Use findings from this investigation to adapt your own content accordingly.
  • Search engine results page layout: Google is constantly testing new elements on the search results page. New ad formats or widgets can dramatically alter the search results and provide new opportunities for rankings and/or increased click-through rates. An example is the schema.org FAQ mark-up that was introduced for Rich Snippets in 2019. You should keep an eye on how the search results pages look for any keywords that you are thinking of optimizing your existing content for”.

Content Optimization 2020: 5 Quick Wins to Boost your Rankings!

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