Your website’s about page is very important as it tells your visitor about your company and the products and services it offers. A well-crafted about page helps you to create more customers.

MOZ contributor Ann Smarty has shared a three-step process creating a better-performing about page.

Smarty says, “Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). If nothing else, it shows up in your sitelinks:

Or your mini-sitelinks:

This means your customers will often enter your site through your About page. Is it making a good first impression to convince them to browse your site further (or engage)?

Let’s not forget that branded queries have high intent, because people typing your brand name in the search box already know you or have heard about your products. Failing to meet their needs equals a missed opportunity”.

Three Steps to a Better-Performing About Page

MOZ

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