Email marketing enables you to promote your business with a personalized approach. By adopting different email marketing tactics you can acquire new customers, retain them and improve your sales.

Target Marketing contributor Andrew Schulkind has shared four reasons why you need a strong email marketing program.

Schulkind says, “As we all adjust to what may be our new normal, digital marketing becomes ever more vital. Now is not the time to go dark, even if you can’t meet with prospects and partners face-to-face as you normally do. A solid email marketing program should always be a part of your digital arsenal, no matter what’s going on in the world.

Email Marketing Keeps You Top of Mind

We’ve all found those prospects who are a perfect fit in every way — except they’re not ready to buy. Sometimes it’s a priorities issue. In other cases, it’s a mismatch between need and budget cycle.

When you find those prospects, stay in touch via email until their need becomes pressing enough to push those other issues aside. Nothing beats email when it comes to drip marketing”.

The Importance of Always Having a Solid Email Marketing Program

Target Marketing

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