Audience intelligence refers to the process of understanding your target customers, their needs and how you can reach them. With effective audience intelligence you can grow your business.

Perficient Inc. has made available a replay of the webinar ‘The Critical Role of Audience Intelligence’ featuring Eric Enge and Rand Fishkin.

The Perficient team says, “On May 7th, 2020, Eric Enge (Digital Marketing Principal, Perficient) and Rand Fishkin (Co-Founder & CEO, SparkToro) got together to discuss the critical role of audience intelligence.

Watch and read the transcriptions below to learn:

  • New and traditional methods for gathering information about your target customers
  • Tactics for gaining a better understanding of their changing needs
  • How to use audience intelligence to optimize your marketing
  • Tools to help you be successful
  • And more”.

The Critical Role of Audience Intelligence with Eric Enge and Rand Fishkin


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