The primary goal of a landing page is to make the visitor to take desired action. The goal could be creating a purchase, a newsletter subscription, or a brochure download.

AWeber contributor Kelly Frost has shared a five step process to write and create convincing sales landing pages.

Frost says, “To help you write high-performing content for your landing pages, we asked professional copywriters to share their best writing tips.

Check out what they had to say.

Landing page copy should help people solve their frustrations and achieve their aims.

Henneke Duistermaat, Founder of Enchanting Marketing

What I see going wrong most often on landing pages is that we’re so focused on what we want to sell, that we forget to explain WHY people may want to buy it. 

So, always start with sneaking into the mind of potential buyers: 

  1. What problem do they want to escape? How does that problem make them feel?
  2. What aim do they want to achieve? How will that improve their lives? 

A product bridges the gap between where people are right now and where they want to be”.

How to Write Convincing Sales Landing Pages Even if You’re Not a Copywriter

AWeber


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