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Friday, April 19, 2024

Everything You Need to Know About Keyword Stemming

By understanding how Google analyzes you content, you can improve your search engine marketing. Keyword stemming is the process that enables you to learn about Google’s ability to understand different word forms of a specific search query. Yoast has published an article to help you understand keyword stemming. The Yoast team says, “When people talk about keyword stemming or a stemming algorithm, they mean that the algorithm is able to recognize different word forms of a certain keyword. That’s exactly what the word forms functionality in Yoast SEO does. In regard to synonyms: we do not... [...]

Bruce Clay’s Tips on Publishing Your Content for Best Results

To achieve best content marketing results, you need to publish it at the right place, at the right time and in the format that your audience prefers. Bruce Clay has published an article to help you find out how you can publish your content for the best results. Clay says, “Before we dive into whether to publish on your site or another site for the best results, let’s talk a little bit about the concept of E-A-T (expertise, authoritativeness and trustworthiness). This will help set the stage for our conversation. E-A-T is a concept forged by Google that shows up in its Search Quality Evaluator... [...]

HubSpot Shares 14 Magic Inside Sales Metrics for 2020

A clear view of the sales figures can help you to visualize your company’s performance. By analyzing the impact of different marketing activities on the sales figures, you can continue to adapt required changes. HubSpot contributor Jay Fuchs has shared an article highlighting 14 magic inside sales metrics for 2020. Fuchs says, “Marketing pioneer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This approach is problematic. Sales organizations that wait until a sale is won or lost to judge a playbook’s... [...]

List of Best Email Template Builders

Email marketing continues to be one of the most preferred ways to promote your products and services. With innovative campaign designs, you can create a distinct identity online. HubSpot contributor Jayson DeMers has shared a list of 13 best email template builders to design your email marketing campaigns. DeMers says, “An email template builder grants you several advantages: Better design features. Without a template builder, you may struggle to arrange your content in blocks as you want, or add videos to your email. Initial time savings. Most email template builders rely on intuitive... [...]

‘Sonic Branding: Leverage the power of audio in your marketing strategy’ Webinar June 9 [Webinar]

Integration of different content formats can help you to reach your audience via different channels and persuade them to take an action. Audio in the form of podcasts can be a powerful tool to share knowledge and information with your target audience. Martech Today is hosting a webinar ‘Sonic Branding: Leverage the power of audio in your marketing strategy’ on Tuesday, June 9, 2020 at 1.00 pm EDT. The Martech Today says, “You know how important it is to consistently use on-brand visual marketing materials, and how to create them. The same goes for leveraging effective audio and building... [...]

‘How Digital Transformation Empowers Brands To Deliver To Consumers With Urgency’ Webinar June 11 [Webinar]

Digital transformation helps the companies to connect systems and people to adapt to changes in product demand and supply chain delivery methods. It also allows them to grow during the crisis. Digital Marketing Depot is hosting a webinar ‘How Digital Transformation Empowers Brands To Deliver To Consumers With Urgency’ on Thursday, June 11, 2020 at 1.00 pm EDT. The DMD says, “Join Esko Chief Product Officer Stephen Kaufman to discuss how disruptive changes to the CPG industry during the pandemic have accelerated the need to transform the way we do business. In this webinar, you’ll learn... [...]

Crisis Adaptation [Video]

The COVID-19 pandemic has adversely affected all the businesses across the world. In this unique situation, you need to find a way to survive and grow. MOZ has published a new Whiteboard Friday video ‘Crisis Adaptation’ featuring Britney Muller. The team says, “Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it’s never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special... [...]

‘Technology and Tools That Make Your Business More Profitable and Easier to Run’ Webinar June 2 [Webinar]

To make your business successful and achieve desired goals, you need to optimize right tools and technology. From social media to webinar platforms, there are several technologies you can utilize for business growth. Entrepreneur Magazine is hosting a webinar ‘Technology and Tools That Make Your Business More Profitable and Easier to Run’ featuring Stuart Clark on Wednesday, May 20, 2020. Michelle Hill says, “Many franchisors and franchise owners have reported that technology tools have been a big part of getting through this ever-changing marketplace that has been suddenly... [...]

How to Improve Scripts for Better Video and Audio Promotions

In achieving your video and podcast marketing goals, what helps you the most is script you have crafted. An appealing script helps you to win more audience and convert into customers. Content Marketing Institute‘s Robert Rose has shared three tips to write better scripts for your audio and video. Rose says, “When I ask people why they wouldn’t script their presentations, videos, etc., a common response is that they are uncomfortable with the format. They are afraid that if they write out their speech, it will sound stale and unnatural. But there are some fun secrets to create scripts... [...]

Still Guest Posting? Read This First

Guest posting has been seen as a great way to create more and more backlinks to your websites and also in improving your authenticity. It also helps you to grow your network online. Content Marketing Institute‘s Aaron Agius has shared an article on doing guest posting in 2020. Agius says, “Marketers often turn to guest blogging to build brand authority and to secure backlinks to help their content’s Google ranking. But do guest posts work? As far back as 2014, then-head of Google’s web spam team Matt Cutts said, “(S)tick a fork in it: Guest blogging is done; it’s just gotten... [...]

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