The COVID-19 pandemic is affecting many around the globe. The economic impact of COVID-19 is visible now as people are losing jobs and businesses have no customers.

The Vertical Leap contributor Chris Pitt has shared useful digital marketing advice from six marketing experts. This useful article will help you to face today’s situation and be ready for tomorrow.

Pitt says, “As Mark Ritson explains in an article for Marketing Week, brands need to focus on the long-term and resist the urge to buy into quick fixes. In his own words, “this virus, too, shall pass” and, “at some point, consumers will return to the streets, the cafes and the various other activities that they have been denied during the dark days ahead.”

He urges marketers to, “keep the brand light burning, because the cost of snuffing it out for the rest of 2020 and then trying to reignite it next year is gigantic.”

Position yourself for the rebound

Mark Ritson is right, this virus will pass and markets will ultimately rebound. So brands need to focus on putting themselves in the best position to benefit from market corrections once this crisis is over – and be ready to react when the time is right.

A lot of businesses will be slow to act to a sudden surge in demand – this will represent a major opportunity for early movers”.

Digital marketing advice from our experts

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