A Guide To Cross-Domain Tracking in Google Analytics [Guide]
Cross-domain tracking refers to the process of tracking multiple domains in a single Google Analytics property. It allows you to collect data from multiple websites into a single reporting view.
Conversion Uplift contributor Neal Cole has published ‘A Guide To Cross-Domain Tracking in Google Analytics’ to help you extend your Google Analytics coverage and improve your marketing performance.
Cole says, “You won’t need cross-domain tracking when users go between different sub-domains. Sub-domains are used to categorise different sections of a website, from blogs, stores and bookings. For example if we created a store on our website we might use store.conversion-uplift.co.uk as the web address. However, ‘store’ remains on the same overall domain of ‘conversion-uplift.co.uk’ and so Google Analytics will automatically track users going between sub-domains.
6 Steps to Implementing Cross-Domain Tracking:
There are six primary steps to complete for successfully cross-domain tracking. I will take you through each of these steps in detail, but they are;
- All domains send data to the same Google Analytics Property.
- The domains are added to the Referral Exclusion List of the GA Property admin settings.
- The target domain has the _ga=1.23456.34567.45678 linker parameter in the URL”.
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