Portent contributor Evan Hals has published a comprehensive guide on ‘SEO A/B Testing With Google Tag Manager’. Hall has provided a step-by-step framework for doing SEO A/B testing.

Hall says, “One of the exciting frontiers in Search Engine Optimization is A/B testing. Historically, most of the discourse around split-testing traffic has been for conversion rate optimization or testing ad copy, and it often leaves SEOs out of the fun!

Perhaps you’ve already heard of the idea from Distilled or Etsy’s very influential blog post on their testing practice. When I read Etsy’s post in 2016, I was very excited to start running my own tests. Finally -A way to isolate the impact of my SEO recommendations!

In this post, I’ll show you the process for implementing an SEO split test from start to finish, only using free tools.

Remember: We’re Not Doing CRO Testing

A/B testing for SEO is a bit different than what we would do for conversion rate optimization or user experience testing. We’re still presenting users with two different versions of our content to see which they prefer. In this case, we’re also trying to see what search engines prefer”.

SEO A/B Testing With Google Tag Manager

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