A blend of quality content and an effective SEO strategy can help you to reach more people online and grow your business. The same strategy can help you to enhance your local presence.

Searchmetrics contributor Tyson Stockton has published a new podcast episode ‘Optimizing Your Content and SEO for Local Impact’ featuring Ana Raynes and Benjamin Shapiro.

Stockton says, “Different methods exist to optimize content for local SEO that can both maximize local impact and significantly expand your brand’s reach. Join host Ben as he speaks with Ana Raynes, a digital marketing expert from Simplified Impact, to talk about the best methods to optimize your content for local SEO and how social media and influencers can significantly expand a brand’s local reach”.

Podcast Summary

  • Competitive businesses like legal firms excel best when they optimize content for the cities they operate in, not statewide.
  • Carefully monitoring Google My Business pages is vital to the success of local businesses as to avoid being flagged by Google for potential errors.
  • Linking properly using anchor text that utilizes the city or expanded area are crucial components in the content you create for landing pages to best optimize for local search.

Optimizing Your Content and SEO for Local Impact

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