The COVID-19 pandemic has created an adverse impact on every business today and SEO is one such process that is bearing the impact.

Searchmetrics contributor Tyson Stockton has published a new podcast episode ‘COVID-19’s (Coronavirus) Impact on SEO’ featuring Jordan Koene.

Stockton says, “As international communities rally to defeat coronavirus, the availability of online information and databases are critical to educating communities about the virus. SEO is playing a vital role in communicating info as health organizations race to publish the latest news and search engine giant Google changes SERPs to prioritize life-saving information. Join Ben as he continues his discussion with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about the coronavirus pandemic’s impact on SEO and how search is playing a vital role in fighting the virus”.

Podcast Summary

  • Organizations that are direct lines of support to the community such as health organizations, institutions researching coronavirus or pharmaceutical companies should write content addressing the pandemic.
  • Businesses and companies that don’t directly provide medical or health support to the public should avoid writing about coronavirus to avoid clogging vital information channels.

COVID-19’s (Coronavirus) Impact on SEO

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