COVID-19 and Your Content Marketing Strategy
The main goal of your content is to inform people. Than comes the marketing.
During the tough times like the COVID-19 pandemic, you can step ahead and shape your content marketing strategy for the betterment of your audience.
Siege Media‘s Vincent Nero has shared a useful article on how you can build a content marketing strategy during this pandemic.
Nero says, “We’ve put together three main tips for content marketing during the coronavirus pandemic: providing alerts, developing content hubs, and creating new content.
Provide Status Updates
One of the main things that all sites should be doing is looking out for their users. During this crisis, one of the best ways to alert users of important information on your homepage is using a banner above or below the navigation.
If you have users that are affected by COVID-19, they should easily know where to find the information that they need to know.
For example, here is a shot of Apple alerting their users about important retail store information during COVID-19.
Other large industries, like insurance, also need to step up in times of crisis like this to let users know how they are protecting their health and well being”.
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