Microsoft Launches ‘Marketing with Purpose’ Campaign
Microsoft has announced the launch of new ‘Marketing with Purpose’ campaign. This campaign is aimed at providing the marketers with videos, guidance and stories on how they can market with a purpose.
Talking about this campaign, Microsoft’s Steve Sirich says, “Trust helps brands connect with people. It goes beyond protecting people’s data. It’s about understanding their values and making people feel recognized and respected. When you broaden your view on trust, you build loyalty and create business value. Especially in these challenging times, a trusted relationship for the long-term is paved with empathy, genuine service, and knowing your brand’s purpose in the interconnected world. That’s marketing with purpose“.
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