Four Ways to Manage Your Digital Strategy During COVID-19
The COVID-19 pandemic has created unprecedented challenges for the businesses of the whole world. But with an appropriate digital marketing strategy you can cope with this adverse situation.
Hallam‘s Ben Wood has shared four ways to help you manage your digital marketing and advertising strategies during COVID-19.
Wood says, “In terms of what we can and should turn our attention to in the shorter term, our specialists have clubbed together to offer their advice below for clients looking to navigate the coming months and come out of this crisis in a position to thrive in the future.
How to Pivot Your Advertising Strategy
Our paid media strategists Jack Brown and Martin Jones have noticed lots of panic pausing from competitors that are pulling all spend out of PPC with immediate effect.
This leaves a lot of available impression share and much cheaper clicks and traffic for people that hold strong and don’t panic pause. Even Amazon have stopped paid activity, leaving more impression share available for smaller Ecommerce retailers who in other times may have struggled to compete”.
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