Social Media Marketing on YouTube and Instagram [Video]
Facebook, Instagram, Twitter, Snapchat and recently Tiktok are the leading social media platforms that businesses use for marketing. Along with these platforms, YouTube – the video giant is also considered equally important.
MarketingSherpa team has published a video interview ‘Social Media Marketing on YouTube and Instagram’ with Stephanie Buttermore.
Quin McGlaughlin says, “As marketers, attracting new customers means being where they are and speaking their language. With a virtually limitless number of competing options for users’ time, penetrating past the noise means communicating with customers through the channels they care about.
Social media and video marketing are increasingly powerful mediums for marketers to share their message. Done right, social marketing can produce a more personal connection than traditional channels, creating strong impressions, active and engaged audiences, and highly-motivated potential customers.
We interviewed Stephanie Buttermore, a cancer researcher with a Ph.D. in cell biology and pathology, who organically grew her social media fitness following to more than 430,000 subscribers on YouTube and more than 240,000 on Instagram in less than two years. In this video, Stephanie reveals how she did it, along with some tactics and tips to make content as engaging as possible. She also discusses how brands can strategically partner with relevant influencers to share their audiences and reach new people”.
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