Are You Making These Keyword Research Mistakes?
Effective keyword research enables you to find the right keywords that you should use in your content and on your website. You can improve your search engine ranking with right keyword selection.
Yoast contributor Marieke van de Rakt has shared a list of seven mistakes that marketers make while doing keyword research.
Marieke says, “Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes people are making. Being aware of these mistakes helps you set up a successful keyword research strategy and avoid practices that harm your rankings.
1. Not executing your keyword research correctly
Some people seem to think that they can forego keyword research, or that it’s no longer important. Doing proper keyword research can indeed be a tough, time-consuming process. And it’s true that ranking high isn’t just a matter of stuffing the right keyword in your text, and it hasn’t been for a long time. But skipping or winging your keyword research means you create content without a single idea of what your potential users are looking for”.
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