HubSpot defines lead generation as “the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company’s product or service”.

An effective lead generation strategy is a precious asset for any business. By improving your leads you raise the chances of getting more customers.

As the name suggests, local lead generation is the process of creating leads for your local business.

HubSpot contributor Jay Fuchs has shared an easy to follow guide to help you generate more local leads.

Fuchs says, “On a fundamental level, local lead generation is just another category of lead generation. That might sound obvious, but it’s still helpful to keep in mind. You’ll be using the concept’s same core principles, but you’ll apply them within specific parameters. Here are some important factors and tactics to consider, and what they mean in the context of local lead generation.

Local SEO

SEO, or Search Engine Optimization, is essentially the process of expanding a company’s visibility in the organic search results on engines like Google. Its endgame is to drive more visitors to a company’s site, increasing chances for more conversions.

Ranking well on Search Engine Result Pages (SERPs) is one of the most important factors for local lead generation, but ranking locally is a different process than ranking nationally”.

Local Lead Generation: The Tips, Tricks, and Tools to Do It Right

HubSpot

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