Quality content and regular content publishing are the keys to being more successful in your content marketing. Good content on a regular schedule leads to your being seen as an expert in your niche. It is at the heart of the success of IM NewsWatch.

You want your audience to look forward to your next post. (You also do need to make sure that each article that you publish supports your business goals [at a minimum, by displaying your expertise], besides helping your readers.)

HubSpot contributor Rachel Leist has published a guide to writing effective blog posts that will help you keep your readers engaged.

Leist says, “After you read this post, there will be absolutely no reason you can’t blog every single day — and do it quickly. Not only am I about to provide you with a simple blog post formula to follow, but I’m also going to give you free templates for creating five different types of blog posts:

  • The How-To Post
  • The List-Based Post
  • The Curated Collection Post
  • The SlideShare Presentation Post
  • The Newsjacking Post”.

How to Write a Blog Post: A Step-by-Step Guide


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