Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) concept  is a set of guidelines used for search quality evaluation. Your website and its web pages are checked keeping these three elements in mind. Clearly, if Google keeps them in mind, o should you.

Searchmetrics contributor Jan Grundmann has shared some useful tips to improve your site’s E-A-T ranking.

Grundmann says, “Google’s suggestion for quality raters, when evaluating Page Quality (PQ) is that they should first attempt to understand “the true purpose of the page”. Based on their interpretation of this purpose, they should evaluate the expertise, authoritativeness and trustworthiness of the content, the content creator and the page itself.

  • Health: To achieve a high E-A-T score, content in the health space should be created by people or organizations with expert medical knowledge. It should also be frequently reviewed and updated.
  • News: High-ranking news articles should meet professional standards of quality journalism. They should be objective and help users to better understand events. News sources that score well on E-A-T have usually published editorial guidelines and verification processes for the information they publish.
  • Science: Websites that provide information on scientific topics should be created by people or organisations with the relevant background”.

Google E-A-T: How to Improve your E-A-T Ranking Score


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