Most Effective Forms of B2B Content Marketing [Video]
Content marketing refers to the concept of using content on your website, in your newsletter and on social media to expand your business reputation and to drive leads and create more sales by appealing to potential customers.
It has value both in the Business to Business (B2B) space and in the Business to Consumer (B2C) space.
The TopRank Marketing team has published a new video ‘Most Effective Forms of B2B Content Marketing’ to help you learn about B2B content marketing.
The TopRank team says, “Watch this week’s TopRank Marketing digital marketing news with Joshua Nite (@NiteWrites) and Tiffani Allen (@Tiffani_Allen).
This week, we look at studies on B2B marketing effectiveness, purpose initiatives for B2B organizations, and the social media habits (or lack thereof) of Gen Z. Plus: Twitter announces… fleets?
- Twitter Testing Story Fleets
- YouTube Side-By-Side Metrics Comparisons
- B2B Brand Purpose Leads to Success
- Gen Z Pulling Back From Social Media, Embracing Gaming Platforms, Ephemeral Content
- B2B Content Type Effectiveness Study
- B2B Influencer Marketing Survey Open”.
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