‘Is Your Marketing Strategy Out Of Touch?’ Webinar March 31 [Webinar]
An effective marketing strategy requires you to plan your campaigns, not just “shoot from the hip”. Effective planning can improve your ROI. While planning your marketing, you need to consider elements you might consider as peripheral, such as data privacy, customer experience, etc.
Econsultancy is hosting a webinar on ‘Is Your Marketing Strategy Out Of Touch?’ on Tuesday, March 31, 2020 at 10.30 am EDT.
The Econsultancy team says, “In this webinar, we highlight a recent global report, that we commissioned Econsultancy to support with, that reveals how consumers feel about privacy and control of their data, their affinity for marketing channels such as email, social and targeted ads along with what they believe drives brand loyalty.
Agenda points:
- Privacy concerns that are driving consumer’s willingness to share zero party data
- What the brand/consumer value exchange should look like
- Effective messaging; the how, when and why across all of your channels
- Global consumer engagement stats across privacy, messaging, loyalty, and ads
- Tips on how to use this report to shape your go-to marketing”.
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