The coronavirus (COVID-19) outbreak has created a panic among everyone and our customers are no exception. So you need to stay cautious while communicating with them.

SmartCompany’s Amanda Williams has shared a three-step guide to help you effectively communicate with people during the coronavirus crisis.

Williams says, “Here are some things to consider going forward.

1. Assume nothing

Don’t assume your staff or customers have access to reputable information, create your own summary of the facts and implications (guided by expert opinion) which anticipate solutions to problems that may arise.

You should update and share this summary regularly as things evolve. Some immediate things to consider are polices relating to staff travel, remote work and supply chain stabilisation.

It’s good practice in uncertain times for all businesses to reassure employees and consumers alike that plans are in place and any future responses to commercial challenges have been pre-empted rather than made on the run”.

A guide to responsive and agile communication during the coronavirus crisis

SmartCompany

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