Mark Ritson on Marketing in the Time of Covid-19
The new COVID-19 pandemic has created a global threat. The businesses and marketers need to create long-term plans to survive in the present time and have a bright tomorrow.
Marketing Week’s Mark Ritson has published an article ‘Marketing in the time of Covid-19’ to help you plan your marketing efforts.
Ritson says, “In any list of the major events of the 20th century, all four would be up near the top. And I missed all of them because I was 18, at university, and testing the very furthest limits of human endurance in a variety of scenarios that are now best left to the imagination.
I had always wondered what it would be like, for the first 17-and-a-half years of my life, to live through historical events. Fuck-all happened in my lifetime up until 1989, so I looked at grainy images of major events from the past and wondered, what would that be like to live through?
In 1989 I found out. And the short answer was that you were so busy with the minutiae of everyday life that you did not notice until much later what was actually going on. And by then it was grainy footage and you were too embarrassed to admit to being shitfaced and high through most of it”.
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