Improving SEO and PPC Campaigns with Google Keyword Planner

Google Keyword Planner tool enables you to discover new keywords to target in your campaigns and understand how searches across keywords have changed over time. In short, it helps you to find right keywords for your business.

SEMrush contributor James Brockbank has shared a guide to using Google Keyword Planner for improving your SEO and PPC campaigns.

Brockbank says, “We will even walk you through the different ways to use the tool, depending on whether you are using it to steer your SEO strategy or to build out the foundations of your PPC campaign. 

• How to Use the Google Keyword Planner
• An Introduction to the Keyword Planner
  • How to Access Keyword Planner
• Step-by-Step: How to Use Google Keyword Planner
  • Using Google Keyword Planner for SEO
  • Using Google Keyword Planner for PPC
• Google Keyword Planner Hacks You Need To Know To Overcome Common Frustrations
• The Cons of Google Keyword Planner“.

How To Use Google Keyword Planner for SEO and PPC Campaigns

SEMrush