Digital tools and technologies have played an important role in transforming different business functions. And marketing is one of the elements that has changed a lot with the new technology.

In the digital marketing era, marketers need assess how their function can best contribute to a digitally transformed organization and what skills they must acquire. 

Retail Dive is hosting a webinar on ‘How Marketing Will Lead Businesses in 2020 and Beyond’ on Thursday, March 26, 2020 at 10.00 am EDT.

Retail Dive team says, “In this webinar, seasoned marketing experts will explore:

  • The evolving role of marketing leaders and teams worldwide 
  • Why the traditional marketing role is decreasing in importance and what responsibilities are gaining traction
  • How the new role requires focusing on different KPIs to more accurately track progress
  • What skills marketing leaders must have to lead this transition and remain competitive”.

How Marketing Will Lead Businesses in 2020 and Beyond

Retail Dive

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