A secure and accessible website, a quick page load speed, the website’s mobile friendliness, the descriptiveness of the URL and keyword-optimized content are the elements that help you to form an effective SEO strategy.

Your website is an online resource. As with all online resources, it has a URL (that is, a Uniform Resource Locator). With an SEO optimized URL structure you can improve your website traffic.

Cognitive SEO contributor Adrian Cojocariu has shared a comprehensive guide on URL structure answering 13 important questions.

Cojocariu says, “Servers and browsers use URLs to access web pages and resources on the web. You type in an address, you reach a web resource. It’s pretty simple on the surface.

Now, of course, there are a lot of technical aspects to Uniform Resource Locators. However, most of them aren’t an issue for the regular web developer, since they’re handled well by servers and platforms these days.

url structure

Because platforms make it so ‘easy’, the URL structure of a website is often neglected. It’s not easy to understand and nobody tells you why you should pay attention to it”.

URL Structure. Dos, Don’ts and Best Practices for SEO

Cognitive SEO

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