Quality content enables you to attract more people and grow your business. You need a clear strategy to regularly create content that keeps getting more readers who could be your prospective customers.

Builtvisible contributor Emily Clayfield has shared six steps to help you create a successful content marketing strategy.

Clayfield says, “A Content Strategy is a plan designed to help your brand achieve a long-term goal. To be successful, every strategy needs to do three things:

  1. Understand the nature of the challenge you face
  2. Establish how you can approach it best
  3. Build a specific set of actions to achieve your desired outcome

Sounds easy, right?

Not exactly. Defining and implementing a high-performance content strategy is a big job. But it’s a process that can follow a logical structure, which – when taken seriously – has rewards that are well worth the effort.

These six steps should get you well on your way.

1. Content objectives: what’s the point of it all?

The first step is to ask yourself: what are you trying to achieve? I’m not talking about Facebook shares, likes or even organic rankings. I want to know what goals you are working towards as a business”.

Six steps to a successful content strategy


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