Ways to Improve Your Content Marketing Results
Effective content marketing helps you to persuade more people and convert them into customers. This persuasive can be achieved by mixing the element of empathy in your content.
Search Engine Journal contributor Simon Penson has shared some useful tactics to improve your content marketing campaign performance.
Penson says, “Below I share the new blueprint for content campaign success and an approach that will keep the entire business happy – right from PR and brand teams to those focused purely on SEO performance.
But before we dive deep into the “how to,” let’s focus for a second on the problem.
The Current Problem
For too long now, SEOs have focused on creating campaigns for the sake of it; almost a “brain out” reaction to everyone else doing it.
All too often we receive briefs to create content campaigns “for links” without interest, or thought, to what other benefits such activity could/should be measured by”.
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