Diversification in business refers to the process of a enlarging or varying range of products or field of operation. Similarly in the digital marketing domain you can diversify your performance by integrating different tools and strategies in your marketing mix.

Search Engine Journal contributor Lee Wilson has an article highlighting five ‘must-haves’ to diversify your digital marketing efforts.

Wilson says, “In this post, I share five of the most useful marketing approaches to enrich your own strategic plans and increase your robustness to changing external competition.

1. Proximity Marketing & Beacons

The technology for proximity marketing is nothing new, in fact, it has been available since 2013.

What has changed though is the readiness of technology such as Google Beacons for effective marketing use and practical application within more common marketing approaches.

What Are Proximity Beacons?

Beacons are a form of technology that can transmit signals over a certain (generally small) radius”.

5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing

Search Engine Journal

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