Your copy speaks on your behalf and appeals your audience to take a decision. By integrating the element of persuasiveness and conviction you can win more customers.

Entrepreneur magazine contributor Robert W. Bly has shared five Cs of content marketing copy that can strengthen your content marketing efforts.

Bly says, “There are literally dozens of time-tested content and copywriting formulas out there. If you don’t know any of them, you could be unnecessarily wasting your time reinventing the wheel with each promotion you write. You could also be writing inferior copy that diminishes sales.

Yet another writing formula I use — one I invented — is the “Five C’s.” It says that every good piece of content is clear, concise, compelling and credible, and has a call to action. Let’s take a look at each element of the Five C’s formula in a bit more detail.

Clear

Your writing must be clear to everyone who reads it — not just to you or the client or the marketing director or the product manager. There’s an oft-quoted saying I like that defines clarity this way: “It’s not enough to write so that you can be understood. You must write so that you cannot be misunderstood.””.

The 5 Cs of Content Marketing Copy

Entrepreneur

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