Everything You Need to Know about Social Media Target Audience
Social media platforms have become highly essential and useful in today’s marketing procedures. Through these platforms you try to reach the people who could be your prospective customers.
The terms social media target audience refers to a group of people that you’ve identified that you want to appeal to.
HubSpot contributor Rebecca White has published an useful article on ways to find your social media target audience and appeal to them.
White says, “A social media target audience will help you market your product effectively, and prioritize who you’re targeting.
How to Find Your Target Audience on Social Media
When you go to develop your target audience, it should be based on research and data. Below, we’ve outlined five steps that can get you started:
1. Identify or create buyer personas.
If your business already has buyer personas, then you can use that same information for your social media target audience.
However, if you don’t, think about who your current customers are. What are their jobs? Age? Income?
A lot of the demographic details can be found by looking at your analytics. Look at your social media numbers and track any current campaigns. This information should allow you to build on what you already know about your audience”.
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